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The Secret Universe of Names (Overlook Press/Penguin), explores the meta-effects of how sounds influence human behavior. Low frequency sounds, for example, transmit over long distances and are consequently perceived as threats by all mammals. This is why gorillas beat their chests and lions roar.

High frequency sounds, on the other hand, (which are quickly absorbed by the air) tend to be used by mammals to communicate in intimate situations (hush, shh) or as alarm calls. Your dog understands this language too. To warn off interlopers, it barks with a low woof, but when overwhelmed (or trying to communicate gently), it uses a high-pitched whimper.

Every letter in the alphabet contains specific emotional content, and these sounds (and the facial expressions that generate them) have subtle but powerful effects on our emotions. The Secret Universe of Names explains, in name-by-name examples, shows how the sounds in specific names evoke basic, gut reactions and what this means for you and yours.

Best video review ever!
An interview with the author on CBC's "And Sometimes Y"
A reader's experience.
Comprehensive review and fun on Daily Booth
Student review: Fort Hays State University

Click here for Amazon reader reviews.

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